[EWMBA] WE Innovate: MPAR: To Dos and Final Reminders

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Dear MPAR Students,

Happy New Year! We look forward to seeing everyone and starting the Spring semester on Friday at WE Innovate: MPAR on Jan 15-17 at the Silverado Resort in Napa Valley. Please review the following details below:

1. MPAR Schedule on Guidebook

The schedule for the weekend can be found on the Berkeley-Haas Events app, through Guidebook. To download, search “Berkeley-Haas Events” in the App Store or Google Play.  Then, search “WEInnovate” to download our guide!

2. Academic Requirements

MPAR serves as your final for the Applied Innovation course (EW290T) and is a requirement for graduation.  The grading criteria for your work at MPAR are included in the Written Deliverables Template attached here and posted on your AI bCourses site.

3. Academic Preparation

To prepare for the weekend, we are attaching two documents that summarize the academic work you will be doing.  The first is a Workshop Guide that describes the activities for Friday afternoon and Saturday.  The second is a template that outlines the deliverables you are to create.  Please read through them before you arrive so that you and your teammates can jump right into your work on Friday afternoon.  We will post these materials on bCourses as well.

We are also including a list of team and industry assignments.  We have formed teams to mix up the cohorts and provide you with an opportunity to work with people you might not otherwise work with in your time in the EWMBA program.  You will remain in the same industry for which you worked in AI.  Each team is assigned a Corporate Partner with whom you will work on Friday afternoon and Saturday morning to create a new solution that leverages sharing.  You may wish to do a little background research on your company to prepare you for your work as well. For those teams whose partners are not yet assigned, we will keep you updated as they are finalized.

Please bring The Service Innovation Handbook with you, as we will use a number of the methods in the book.  In reading the Workshop Guide, please review each of the methods that we’ve suggested using at MPAR so that they will be at your fingertips when you get down to work.  You may also want to bring the Business Model Generation book from PFPS, as you will be building business model canvases.

4. Hotel Accommodations

Hotel Check-in: Rooms will not be ready for check-in immediately upon arrival. Please keep your luggage stowed in your vehicle when you arrive at the resort. Park in the main lots adjacent to the main entrance of the resort. The lots are walking distance to your rooms and the mansion. Rooms will be made available for check-in later on Friday afternoon.

Self parking is free of charge at the resort for this weekend.  Most rooms are within a 3 min walking distance, but those staying in the Cottage Drive rooms will be about 5 min away and those staying in Oak Creek will be about a 10 min walk (shuttle service is available throughout the weekend).

5. Dress Code

Friday: Business Casual (for company consultations and reception)

Saturday: Business Casual (for final company presentations)

Saturday Evening: Business Social (reception/dinner)

Sunday: Casual

Bring your name badge for the weekend, as you’ll be doing plenty of networking.

Temperatures are estimated to be mid-50s during the day and low-40s in the evening. Rain is likely on and off throughout the weekend.  Although all events will take place indoors, we encourage you to plan accordingly (raincoats, umbrellas, boots, etc) as you will need to walk outdoors to and from your rooms.

6. Laptops

Laptops will be helpful for research during the weekend. We recommend that you connect with your teammates; work space within breakout rooms might be limited, but you will want at least one laptop per group.

7. Parking Permits and AC Transit Stickers

UC Berkeley semester parking passes and AC Transit Class Pass stickers will be available for pick up on Sunday, Jan 17 at the registration table. Be sure to have your student ID card with you in order to pick up your AC Transit sticker.

8. Student & Professional Conduct

UC Berkeley and Haas administration expect that all students conduct themselves in a manner compatible with the University’s function as an educational institution. EWMBA students serve as ambassadors to the Haas community and should behave in a responsible manner at all times.

9. #EWweinnovate and #BerkeleyHaas

Don’t forget to tweet and post about WE Innovate weekend on social media (without giving away company secrets, of course!)! Be sure to use #EWweinnovate and #BerkeleyHaas to show the spirit of the weekend!

10. Alumni Relations & Career Management Group

Meg Roundy from Haas Alumni Relations will also be joining us all day on Friday and in the morning on Saturday of the WE Innovate weekend, and will be available to answer all alumni benefit questions and provide information on connecting to your Haas alumni network.  For more information, please contact Meg directly: meg@haas.berkeley.edu

CMG staff will be available for questions and drop-in meetings starting Saturday afternoon and can be found at the registration tables in the Ballroom Foyer. We also encourage you to join them for their optional workshop Poise, Presence, & Confidence on Sunday morning from 11:30 a.m. – 12:30 p.m.

If you have any questions in the meantime, please let us know and we look forward to a fun and memorable weekend!


Sara Beckman, Dave Charron, Gary Katzenstein & the Evening & Weekend MBA Program Office


Evening & Weekend MBA Program Office

Haas School of Business | University of California, Berkeley
ewmba_office@haas.berkeley.edu | 510.643.9000 | @ewmba_office